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Organic Search Engines are automated programs with 3 primary components. We will take the scary out of getting your site well positioned in search results. We can optimize documents, media, and entire websites to place your message in front of a global audience in their native language.
This service was created to give small and medium size businesses a competitive advantage in the search engine marketing arena on a budget.
A continuous Search Engine Optimization campaign should be part of an comprehensive goal-oriented marketing plan.
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Search Engine Optimization
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First Objective: Maximize the Search Engine Value of the company website to increase online visibility and organic traffic.
First Solution :
1. Research the company website design and layout or the style of document to be optimized.
2. Specifically identify the following: Character count, keyword selection, keyword density, keyword prominence, linking strategies, tagging, social bookmarking, RSS feeds, blogs, podcast feeds, and all other components of successful Search Engine Optimization.
3. Create a “report card ” based on your current SEO value and name specific changes that could be implemented immediately to conform to the search engine algorithms.
4. Research primary and secondary search terms to verify if your competitors have optimized their sites and to what degree.
Second Objective: Establish credibility amongst the major search engines.
Second Solution :
1. Penetrate the News sections of Google and Yahoo monthly to allow for spidering, increase brand awareness, and drive traffic directly to the site.
2. Create an RSS feed to send your information to pre-qualified readers and journalists. This can be product information, company news, upcoming events, recent accomplishments, anything to establish credibility.
3. Create a podcast feed in multiple formats and blast it around the web to numerous aggregators including itunes.
4. Strategic positioning of content to match the algorithms of major search engines such as Google and Yahoo.
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